The Business of Writing

I’ve recently had cause (which is equal parts *squee* and frightening) to start paying attention to the business aspects of writing, and coincidentally I came across this post here, which details much of the business/financial side of things, from someone who either knows, or has at least done plenty of research.

But whilst that post deals with the end result of having written and sold a book, Peter M. Ball has been posting about treating your writing practise as a business. Peter M. Ball’s blog often has some interesting and insightful bits of writing advice (of particular interest is this series of posts about Die Hard), but as well as that, he’ll sometimes have advice geared more to the business side of writing (something I plan on talking about more here… eventually).

His recent post – Dear Writers: What’s Your Business Model? – is full of insight. Maybe your writing practice is a magical, soulful, unpredictable beast, but… you want to make money from it right? Ideally you’d like to make a living from your writing? Then, like it or not, you need to think about it like a business.

When I started putting together a business plan, I had to think beyond that: who was a writing for? What was I giving them? Who were my competitors and how would I do better than them? Most important: what was my business model? Where did the money come from?

And because small business book after small business book stressed the importance of that, I set aside my eager enthusiasm for 48 hours or so and did some research. By the time I was done I had rough answers for all those things – enough to make me confident about the potential income – and for the next eighteen months my estimations were pretty accurate.

That 48 hours gave me a niche to fill, an identity that set me apart from the other people working in that space, and reasonable idea of what I needed to do to start generating cash-flow. It told me the most valuable places to focus my energy – what to do, and what not to do, when time was limited.

My plan and research served me well enough that I was surprised other weren’t doing it, given that it was largely put together with 48 hours of research and some scrap paper. I had a clear business model – this type of product, released this often, with this kind of focus – that gave me a clear measure of success or failure.

I had never had that, with anything I’d written before. It was remarkably focusing.

Check out his full post here.

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Corey J. White

Corey J. White is the author of Killing Gravity, Void Black Shadow, and Static Ruin. He studied writing at Griffith University on the Gold Coast, and is now based in Melbourne, Australia.

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